Pay-per-click (PPC) is an internet advertising model to attract new customers by utilising paid ads on search engines, social media sites and high traffic sites.

Search Engine Marketing (SEM)

What’s the Difference Between SEO and SEM? anyway?

The main difference between these two terms is that Search Engine Marketing (SEM) is an overarching marketing strategy which includes components such as paid search like Paid Per CLick (PPC), Social Media Marketing (SMM) and of course Search Engine Optimisation (SEO). Just think of SEO as one of the many internet marketing strategies that make up search engine marketing.

Google Adwords (PPC)

Google Adwords can greatly complement an internet marketing campaign by targeting relevant and highly searchable keywords that drive traffic to dedicated landing pages. Closed Loop can help your business succeed by managing a Google AdWords strategy that will give your business an instant boost in search results and give your customers enormous visibility to your products and services.

Facebook Advertising

Posting about your business on your Facebook page isn’t enough anymore; especially for startups and businesses looking to grow rapidly. The way to really increase your brand awareness is with highly optimised Facebook Ads that target the right audience for you. How to create effective facebook ads? At Closed Loop Digital Marketing we stick to these rules: Visual, Relevant, Have Value and a clear Call To Action (CTA).

Remarketing

People search and visit your site but they aren’t’ always ready to checkout and buy. They may be on their commute to work or just not available to buy right then are there. Remarketing is the crucial process of tracking these abandoned checkouts and enticing them back to your site in an effort to re-engage them. If your customers receive a valued message at a more convenient time for them, they will often come back and complete their checkout or shipping experience.

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