Keyword Research is the fundamental basis for an SEO strategy. It might sound like something quite obvious, but a lot of Melbourne businesses make the mistake of wanting to optimise their website for terms that they choose themselves, based on their personal knowledge of the industry.
It’s a great place to start, but the most common error you can make is to base your decisions solely on what ‘you think’ people are searching for. Ranking #1 for ‘eskimo igloos Melboure’ isn’t going to help you sell igloos if no one is searching for it!
At Closed Loop, we use a variety of keyword research tools, such as Google Keyword Planner and Market Samurai. Optimising page titles, meta descriptions and heading tags based on search volumes is one of the best ways to improve keyword rankings, but this needs to be supported by excellent on-page content and a quality backlink profile, containing topically relevant domains.